Project Description

PRELIMINARY STRATEGY

Influance Hair Care

Capturing the composition of influence; The hair care product brand contrived an amazing product, but lacked refined strategy to competitively position its own force of influence, a promise of passion, excellence, and commitment towards responsive hair care solutions.

Product quality, once sampled, satisfied the competitive demands of stylists in hand, but for new acquisition, the brand needed stronger, emotional validation and impeccable articulation. Our preliminary strategy included molding a refreshed and meaningful relationship around the brand, elevating its identity and demeanor, programming lead generating experiences from online to brick-and-mortar engagement, recruiting their creative team, and designing core level brand assets. Our goal was to transform this brand from the good alternative to the fundamental and emotional must-have.

PROJECT CREDENTIALS

Offerings: Preliminary Brand, Identity, Placement & Distribution Strategy
Client: Influance Hair Care
Location: Virginia Beach, VA, Greensboro, NC
Inquiry: For more information, contact Paige Thomas, Managing Principal

Influance Hair Car

Capturing the composition of influence; The hair care product brand contrived an amazing product, but lacked refined strategy to competitively position its own force of influence, a promise of passion, excellence, and commitment towards responsive hair care solutions.

Product quality, once sampled, satisfied the competitive demands of stylists in hand, but for new acquisition, the brand needed stronger, emotional validation and impeccable articulation. Our preliminary strategy included molding a refreshed and meaningful relationship around the brand, elevating its identity and demeanor, programming lead generating experiences from online to brick-and-mortar engagement, recruiting their creative team, and designing core level brand assets. Our goal was to transform this brand from the good alternative to the fundamental and emotional must-have.

PROJECT CREDENTIALS

Offerings: Preliminary Brand, Identity, Placement & Distribution Strategy
Client: Influance Hair Care
Location: Virginia Beach, VA, Greensboro, NC
Inquiry: For more information, contact Paige Thomas, Managing Principal