Project Description

STRATEGY + IDENTITY + EXPERIENCE

Miguel’s Formal Wear

Rediscovering the meaning of confidence; Miguel’s lacked competitive clarity, organized meaning, and distinct articulation for effective online and offline appeal and acquisition.

We believe this brand should celebrate the individuality, confidence and daily heroism to better life. To guide the identity, we created a metaphorical relationship between confidence and the pearl and the suit as the expressive ancillary extension. The pearl is like a time capsule that preserves and embodies unique history, beauty, endurance, and meaning.

PROJECT CREDENTIALS

Offerings: Positioning, Identity Design, Tagline, Stationery, Ancillary Concepts
Client: Miguel’s Formal Wear
Location: Norfolk, VA
Inquiry: For more information, contact Paige Thomas, Managing Principal

Miguel’s Formal Wear

Rediscovering the meaning of confidence; Miguel’s lacked competitive clarity, organized meaning, and distinct articulation for effective online and offline appeal and acquisition.

We believe this brand should celebrate the individuality, confidence and daily heroism to better life. To guide the identity, we created a metaphorical relationship between confidence and the pearl and the suit as the expressive ancillary extension. The pearl is like a time capsule that preserves and embodies unique history, beauty, endurance, and meaning.

PROJECT CREDENTIALS

Offerings: Positioning, Identity Design, Tagline, Stationery, Ancillary Concepts
Client: Miguel’s Formal Wear
Location: Norfolk, Va
Inquiry: For more information, contact Paige Thomas, Managing Principal

Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
 Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia
Elevate Branding - Miguel's Formal Wear, men's formal bespoke suits, retail fashion apparel in Virginia