Project Description
B. Foxy Jewelry
Visual Identity, Brand Design
B. Foxy Jewelry
Visual Identity, Brand Design
Overview.
B. Foxy is an up-beat fast-fashion jewelry boutique. This women-owned e-commerce offers an array of costume pieces through an exploratory, treasure-hunting experience.
We worked with B on refreshing their positioning, identity and touchpoints to reinforce their elegantly bold demeanor. Our brand strategy associated B. Foxy as the “sweet tooth” destination for fashion forward shoppers to discover their favorite eye-candy accessories. The brand was influenced by candy branding and packaging concepts.
OFFERINGS
Conceptualization // Visual Identity System // Stationery Design // Art Direction // Preliminary Digital Design // Packaging
INDUSTRY
Fashion
Costume Jewelry
Baltimore, Maryland
Specs + Credits
Explore.
Overview.
B. Foxy is an up-beat fast-fashion jewelry boutique. This women-owned e-commerce offers an array of costume pieces through an exploratory, treasure-hunting experience.
We worked with B on refreshing their positioning, identity and touchpoints to reinforce their elegantly bold demeanor. Our brand strategy associated B. Foxy as the “sweet tooth” destination for fashion forward shoppers to discover their favorite eye-candy accessories. The brand was influenced by candy branding and packaging concepts.
OFFERINGS
Conceptualization // Visual Identity System // Stationery Design // Art Direction // Preliminary Digital Design // Packaging
INDUSTRY
Fashion
Costume Jewelry
Baltimore, Maryland
Specs + Credits
Explore.
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Specs.
Recognition
Graphic Design USA- 52nd Design Awards Competition. Visual Identity + Brand Design Category
Papers
Offset Print Production. Paper + ink strategy : Neenah Classic Crest Solar White Text, 130lb Cover | Business cards (3/1), Hang tags (3/1) | Neenah Classic Crest Solar White Text, 100lb Text | Letterhead (1/3) | Neenah Astrobright Eclipse Black, 80lb Text | No. 10 Policy Envelope (1/1 silver ink)
Fonts
Aquitecta. By Latinotype | Lust Pro Didone ™. By Positype
The End /.
Elevate Branding, Inc.
1228 East 7th Avenue, Ste 200
Tampa, FL 33605
hello@ elevatebranding.com
813 803 0018
Elevate Branding, Inc.
1228 East 7th Ave, Ste 200
Tampa, FL 33605
hello@ elevatebranding.com
813 803 0018