Project Description
Dwyane Wade
Positioning Strategy + Editorial
Dwyane Wade
Positioning Strategy + Editorial
Overview.
“Who would have guessed in 2003, that this 6’4 kid from Chicago’s south side would be the catalyst to not only re-establish the Miami Heat as a perennial playoff contender, but eventually go on to win, “not one, not two…”, but three NBA titles; branding the city with his name along the way …Wade County.”
Elevate conceptualized and developed a 12-part portfolio editorial illustrating his story, achievements and indisputable potential beyond the court.
OFFERINGS
Conceptualization // Positioning Strategy // Content Strategy // Copywriting // Editing // Editorial Design
INDUSTRY
Personal
Business, Sports +
Miami, Florida
Specs + Credits
Explore.
Overview.
“Who would have guessed in 2003, that this 6’4 kid from Chicago’s south side would be the catalyst to not only re-establish the Miami Heat as a perennial playoff contender, but eventually go on to win, “not one, not two…”, but three NBA titles; branding the city with his name along the way …Wade County.”
Elevate conceptualized and developed a 12-part portfolio editorial illustrating his story, achievements and indisputable potential beyond the court.
OFFERINGS
Conceptualization // Positioning Strategy // Content Strategy // Copywriting // Editing // Editorial Design
INDUSTRY
Personal
Business, Sports +
Miami, Florida
Specs + Credits
Explore.
