To ensure a unique image for Highpoint, we studied the identities of financial firms alike. We found many still stuck in the past with traditional, and somewhat outdated brand representation.
A clean visual identity became Highpoint’s competitive opportunity to convey relevance, quality, and forward-thinking value. Our approach was a simplistic style with memorable contrast. The rhombus shape enforced the idea of alignment, path, stability, and momentum. It also became both their “H” initial and a playful pattern of impressive flexibility.