Guiding financial success

Highpoint CFO is the agile solution for financial growth. Based in Tampa Bay, Florida, the young firm was seeking a brand identity to communicate their company’s demeanor and service value effectively.

The parallel of progress

Elevate devised their new brand identity to emphasize the idea of door-opening opportunity through structurally sound solutions and interpersonal relationships.

To us, success is not just about the finish, but the position and path one pursues to reach a higher point in life. Our client shared this same perspective and the driving desire for a flexible, but intimate service culture. Our creative parallel for this brand’s image marries the attributes of metal structure and the mountain climbing journey to emphasize collaboration, strength, and the journey toward success.

Against the grain

To ensure a unique image for Highpoint, we studied the identities of financial firms alike. We found many still stuck in the past with traditional, and somewhat outdated brand representation.

A clean visual identity became Highpoint’s competitive opportunity to convey relevance, quality, and forward-thinking value. Our approach was a simplistic style with memorable contrast. The rhombus shape enforced the idea of alignment, path, stability, and momentum. It also became both their “H” initial and a playful pattern of impressive flexibility.

Value prefers a polished presence

Our last phase included the creation of corporate stationery tools for effective brand activation. We selected Mohawk Strathmore Wove to elevate the tangible experience, engaging silver inks for classy contrast.