Reimagining the wellness center experience for today’s medicare member.

Reimagining the wellness center experience for today’s medicare member.

Humana + CarePlus

Humana + CarePlus

Place Brand
Identity + Design.

Wellness Center Retail
B2B Service
Health Insurance
Winter Haven & Orlando, Florida

CarePlus Health Plans, a subsidiary of Humana, decided to expand their insurance business into the world of commercial retail. The planning and design process began in 2020 under Humana to build their first wellness center in Winter Haven, Fl.

We were contracted by ROJO Architecture to reimagine the built environment experience for their senior member audience through place brand identity and graphic design. Our work developed the design concept and branding of wall graphics, messaging, and signage while inspiring the interior direction, FFE and other moderate architectural details along the way.

Place Brand
Identity + Design.

CarePlus Health Plans, a subsidiary of Humana, decided to expand their insurance business into the world of commercial retail. The planning and design process began in 2020 under Humana to build their first wellness center in Winter Haven, Fl.

We were contracted by ROJO Architecture to reimagine the built environment experience for their senior member audience through place brand identity and graphic design. Our work developed the design concept and branding of wall graphics, messaging, and signage while inspiring the interior direction, FFE and other moderate architectural details along the way.

Wellness Center Retail
B2B Service
Health Insurance
Winter Haven & Orlando, Florida

Services.

Brand Analysis
Placemaking Discovery
Place Brand Identity
Environmental Graphic Design
Brand Messaging
Bilingual Language Integration
Signage & Wayfinding

Product Development
Material Specs + Planning
Production Cost Estimating
Production + Client Coordination

Services.

Brand Analysis
Placemaking Discovery
Place Brand Identity
Environmental Graphic Design
Brand Messaging
Bilingual Language Integration
Signage & Wayfinding
Product Development
Material Specs + Planning
Production Cost Estimating
Production + Client Coordination

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Ready to reimagine your real estate
experience? Let’s talk.

Ready to reimagine your real estate experience? Let’s talk.

Other work.

Other work.

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All Rights Reserved.
Proceed with Vision.™

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