IHC 2018-10-20T21:18:15+00:00

Project Description

Influance

OFFERINGS

Strategy
Corporate Identity
Print Design
Packaging

INDUSTRY

Hair Care Manufacturer
North Carolina

Influance

OFFERINGS

Strategy
Corporate Identity
Print Design
Packaging

INDUSTRY

Hair Care Manufacturer
North Carolina

hair care brand identity, hair care packaging design, black hair care branding

Profile

Influance, a minority-owned product brand, is the intimate response to authentic beauty. Their exclusive collection epitomizes their relentless innovation and growth towards enhancing the day-to-day influence of one’s unique style.

Profile

Influance, a minority-owned product brand, is the intimate response to authentic beauty. Their exclusive collection epitomizes their relentless innovation and growth towards enhancing the day-to-day influence of one’s unique style.

hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding

Our work

The manufacturer put out an amazing product, but lacked a refined strategy that competitively positioned its own influence and the promise of passion, excellence, and commitment towards responsive hair care solutions. The brand needed stronger, emotional validation and impeccable articulation.

As we began working with Influance, we acknowledged them as true a minority-owned product brand, but minority as the intimate response to authentic beauty.

Our preliminary strategy included molding a refreshed and meaningful relationship around the brand to elevate its emotional association with buyers.

The rebrand involved evolving not just their definition and positioning strategy, but the way they generated experiences to attract leads, their brick-and-mortar engagement via hair salons, and the experience of vital touchpoints. Our goal was to transform this brand from the “good alternative” to the fundamental and emotional must-have.

Our work

The manufacturer put out an amazing product, but lacked a refined strategy that competitively positioned its own influence and the promise of passion, excellence, and commitment towards responsive hair care solutions. The brand needed stronger, emotional validation and impeccable articulation.

As we began working with Influance, we acknowledged them as true a minority-owned product brand, but minority as the intimate response to authentic beauty.

Our preliminary strategy included molding a refreshed and meaningful relationship around the brand to elevate its emotional association with buyers.

The rebrand involved evolving not just their definition and positioning strategy, but the way they generated experiences to attract leads, their brick-and-mortar engagement via hair salons, and the experience of vital touchpoints. Our goal was to transform this brand from the “good alternative” to the fundamental and emotional must-have.

hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding
hair care brand identity, hair care packaging design, black hair care branding

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Elevate Branding, Inc.

1228 East 7th Avenue, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018

Elevate Branding, Inc.

1228 East 7th Ave, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018