Miguel’s Formal Wear 2018-10-20T21:21:07+00:00

Project Description

Miguel’s

OFFERINGS

Strategy
Visual Identity System
Packaging Concepts
Print Design

INDUSTRY

Men’s Formal Wear
Norfolk, Virginia

Miguel’s

OFFERINGS

Strategy
Visual Identity System
Packaging Concepts
Print Design

INDUSTRY

Men’s Formal Wear
Norfolk, Virginia

Profile

The mindset of modern elegance

Miguel’s Formal Wear is a modern luxury menswear boutique based in Norfolk, Virginia. They offer a wide selection of formal wear brands and bespoke services for the corporate, casual and formal occasion.

Profile

The mindset of modern elegance

Miguel’s Formal Wear is a modern luxury menswear boutique based in Norfolk, Virginia. They offer a wide selection of formal wear brands and bespoke services for the corporate, casual and formal occasion.

Concept

A symbolic silhouette

Our concept for the brand was about awakening ones confidence through the personable touch of their meticulous formal wear craft. The idea was based on the belief that every person deserves to celebrate his or her daily heroism. This intimate reflection is what inspires a sense happiness and commitment to always be your best.

We created a metaphorical relationship in which confidence was the priceless pearl polished by the journey of life and the suit as the exterior reinforcement and representation of one’s courage and unique style.

Concept

A symbolic silhouette

Our concept for the brand was about awakening ones confidence through the personable touch of their meticulous formal wear craft. The idea was based on the belief that every person deserves to celebrate his or her daily heroism. This intimate reflection is what inspires a sense happiness and commitment to always be your best.

We created a metaphorical relationship in which confidence was the priceless pearl polished by the journey of life and the suit as the exterior reinforcement and representation of one’s courage and unique style.

Strategy

For the love of purple

Our client was passionate about the color purple. Low and behold, our research led us to discover the rare black pearl which actually appears as a blueish purple color once matured.

We designed the logo to incorporate the stitching of thread seen in the fabrication of a suit. Like Superman’s “S,” the “M” was to be Miguel’s prominent signature which we could personalize accordingly to cater to individual customers in messaging.

Strategy

For the love of purple

Our client was passionate about the color purple. Low and behold, our research led us to discover the rare black pearl which actually appears as a blueish purple color once matured.

We designed the logo to incorporate the stitching of thread seen in the fabrication of a suit. Like Superman’s “S,” the “M” was to be Miguel’s prominent signature which we could personalize accordingly to cater to individual customers in targeted messaging.

Elevate Branding - Miguel

Touchpoints

A touch of class

Our work included the design of the brand’s new stationery system, print design mailers, social media imagery, the tag line verbiage, and preliminary packaging and web design concepts.

Touchpoints

A touch of class

Our work included the design of the brand’s new stationery system, print design mailers, social media imagery, the tag line verbiage, and preliminary packaging and web design concepts.

Miguel
Miguel

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Elevate Branding, Inc.

1228 East 7th Avenue, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018

Elevate Branding, Inc.

1228 East 7th Ave, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018