Miguel’s
Visual Identity, Brand Design

Overview.

Miguel’s Formal Wear is a modern luxury menswear boutique based in Southeast Virginia. They offer a wide selection of formal wear brands and bespoke services for the corporate, casual and formal occasion.

We developed the brand to explore a metaphorical relationship between confidence and the formal suit. Our concept interprets the idea of confidence as one’s inner pearl, aged and refined by the journey of life. Like the shell, the suit garment protects against the elements through a structured form of style. This vivid perspective is what excites Miguel’s to tailor what suits you best.