Novus Detox 2018-10-20T21:00:59+00:00

Project Description

Novus Detox

OFFERINGS

Brand Strategy
Brand Identity Design
Print + Editorial Design
Brand Voice +

INDUSTRY

Substance Abuse Treatment
Florida

Novus Detox

OFFERINGS

Brand Strategy
Brand Identity Design
Print + Editorial Design
Brand Voice +

INDUSTRY

Novus Medical Detox Center
Florida

Profile

Redefining the detox experience

Novus Detox is the next generation of detox committed to leading the way in drug addiction treatment. This young medical center brand is on a mission to eradicate our nation’s drug abuse epidemic.

Profile

Redefining the detox experience

Novus Detox is the next generation of detox committed to leading the way in drug addiction treatment. This young medical center brand is on a mission to eradicate our nation’s drug abuse epidemic.

Concept

An ongoing journey

The Novus brand used to primarily promote themselves as the first step in recovery and the return to the life before. We wanted their new brand to surpass their technical capabilities and reinforce the long-term path of progress and healthy change.

We recognized sobriety as an ongoing journey that shouldn’t be traveled alone, and the idea that innovation in care required reimagining what recovery looked like.

Concept

An ongoing journey

The Novus brand used to primarily promote themselves as the first step in recovery and the return to the life before. We wanted their new brand to surpass their technical capabilities and reinforce the long-term path of progress and healthy change.

We recognized sobriety as an ongoing journey that shouldn’t be traveled alone, and the idea that innovation in care required reimagining what recovery looked like.

Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand

Strategy

“It takes a village to raise a child.”

Our success as people relies on the company we keep. To emphasize the Novus bond, we explored simple articulation that expressed community, love, health and growth.

Since Novus means “new,” we designed a custom “N” initial to form their own “green” healthcare symbol. This graphic mark not only represented sustainability (People, Planet, Profit + “Partnership”), but transformed into the powerful symbol of love.

Strategy

“It takes a village to raise a child.”

Our success as people relies on the company we keep. To emphasize the Novus bond, we explored simple articulation that expressed community, love, health and growth.

Since Novus means “new,” we designed a custom “N” initial to form their own “green” healthcare symbol. This graphic mark not only represented sustainability (People, Planet, Profit + “Partnership”), but transformed into the powerful symbol of love.

Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand

Touchpoints

Creating continuity through every encounter

We designed stationery systems for the corporate staff and medical center operation. Branding materials also included patient communications, brochures, sales sheets, digital decks, a trade show exhibit, and other marketing promo. Our latter stage involved the conception and execution of an internal brand launch and staff gifting experience, as well as the preliminary interior design for the patient room.

Touchpoints

Creating continuity through every encounter

We designed stationery systems for the corporate staff and medical center operation. Branding materials also included patient communications, brochures, sales sheets, digital decks, a trade show exhibit, and other marketing promo. Our latter stage involved the conception and execution of an internal brand launch and staff gifting experience, as well as the preliminary interior design for the patient room.

Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand

The Promise

N.O.V.U.S.

During our strategy phase, we conceived a brand promise that transforms their name into a meaningful acronym : N.O.V.U.S. — Navigating Obstacles Vital to Understanding Sobriety. This allowed for creative implementation across messaging and various collateral.

The Promise

N.O.V.U.S.

During our strategy phase, we conceived a brand promise that transforms their name into a meaningful acronym : N.O.V.U.S. — Navigating Obstacles Vital to Understanding Sobriety. This allowed for creative implementation across messaging and various collateral.

Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand
Novus Detox, Florida medical center branding, Tampa Palm Beach healthcare detox brand

Scope of Work

Scope of Work

Brand Strategy

Positioning + Platform
Research + Analysis
Internal Launch
Asset Selection

Brand Identity

Visual Identity Strategy
Identity Design System
Logo Design System
Tone of Voice
Messaging Strategy
Taglines

Brand Experience

Print Stationery Systems
Corporate Publications
Patient Experience Touchpoints
Marketing + Sales Material
Staff Uniform + Badging
Logo Animation
Trade Show Displays
Staff Brand Launch Kit
Patient Room Concepts

Brand Guidance

Brand Audit Evaluation
Brand Platform Brief
Production Procurement
Art Direction — Photography

Brand Strategy

Positioning + Platform
Research + Analysis
Internal Launch
Asset Selection

Brand Identity

Visual Identity Strategy
Identity Design System
Logo Design System
Tone of Voice
Messaging Strategy
Taglines

Brand Experience

Print Stationery Systems
Corporate Publications
Patient Experience Touchpoints
Marketing + Sales Material
Staff Uniform + Badging
Logo Animation
Trade Show Displays
Staff Brand Launch Kit
Patient Room Concepts

Brand Guidance

Brand Audit Evaluation
Brand Platform Brief
Production Procurement
Art Direction — Photography

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Elevate Branding, Inc.

1228 East 7th Avenue, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018

Elevate Branding, Inc.

1228 East 7th Ave, Ste 200
Tampa, FL 33605

hello@ elevatebranding.com
813  803  0018