Overview.

Novus Detox is the next generation of detox committed to leading the way in drug addiction treatment. This young medical center brand is on a mission to eradicate our nation’s drug abuse epidemic.

Novus used to position themselves as the first step in recovery and the return to the life before. As we learned their story, we reinterpreted sobriety for their brand as an ongoing journey that shouldn’t be traveled alone, and that innovation in care required reimagining what recovery looked like. We wanted their new brand to reinforce the long-term path of progress and healthy change.