PACC is Phytel’s client-exclusive annual educational and networking event designed to share best practices and latest technologies of the population management field. The event is a two day showcase recognizing some of Phytel’s most accomplished clientele and their forward-thinking, innovative solutions achieved thus far.

Elevate was commissioned to articulate the spirit of this event through a fun, but responsive design, transferable enough for the variety of mediums typical of conference programs. The concept conceived was a geometrical play of triangular shapes and grids to abstractly represent the quantitative value of population health while embracing its diversity, and the progressive, structural management achievable through Phytel’s software solution.

Since the mantra, “Leading the Way”. encouraged a forward moving gesture, the triangular direction proved to bare even greater potential as it too emphasized direction through its natural form. Upon establishing the scheme, our efforts included designing material from agenda communications, print program, web banners, email, and directional signage.

Like any conference, especially one’s first, preparation, production, and coordination was challenging, but we managed to finish successfully. After the event, we were informed of the event’s ratings which gave the event brand’s identity and experience high marks. We were happy to contribute to the beginnings of this program and we wish the Phytel PACC team much success in the years to come.