Elevate was commissioned to articulate the spirit of this event through a fun, but responsive design, transferable enough for the variety of mediums typical of conference programs. The concept conceived was a geometrical play of triangular shapes and grids to abstractly represent the quantitative value of population health while embracing its diversity, and the progressive, structural management achievable through Phytel’s software solution.
Since the mantra, “Leading the Way”. encouraged a forward moving gesture, the triangular direction proved to bare even greater potential as it too emphasized direction through its natural form. Upon establishing the scheme, our efforts included designing material from agenda communications, print program, web banners, email, and directional signage.