Identity Proposal

Phytel’s systems are used by hundreds of affluent healthcare practices across the nation. They began preparation to rebrand by initiating a series of surveys and schematic proposals.

We were one of the consultancies approached and commissioned for their rebrand exploration. After submitting a number of concepts for review, our work ranked the highest across all entries. We’ve decided to present one of our fun concepts. The human cell inspires the company’s “p” initial and a playful aesthetic of population health. The healthcare cross is the “nucleus” of the logo, preserving the identifier from the original display.

PROJECT CREDENTIALS

Offerings: Preliminary Brand Identity Design
Client: Phytel, Inc.
Location: Dallas, Texas
Inquiry: For more information, contact Paige Thomas, Managing Principal