Phytel’s systems are used by hundreds of affluent healthcare practices across the nation. They began preparation to rebrand by initiating a series of surveys and schematic proposals.
We were one of the consultancies approached and commissioned for their rebrand exploration. After submitting a number of concepts for review, our work ranked the highest across all entries. The human cell inspires the company’s “p” initial and a playful aesthetic of population health. The healthcare cross is the “nucleus” of the logo, preserving the identifier from the original display.
Offerings: Preliminary Brand Identity Design
Client: Phytel, Inc.
Location: Dallas, Texas
Inquiry: For more information, contact Paige Thomas, Managing Principal