Dwyane Wade’s A Night on the Runway is an annual charity fashion show featuring local fashion, entertainment and hospitality brands. The event presents the latest collections of local and national fashion names along with a variety of food, entertainment and luxury vehicle vendors for visitors to enjoy. Some of the familiar faces spotted at past events include Miami Heat’s Basketball team, Gabrielle Union, DJ Khaled, and Terrence J (the 2016 host).

Elevate was approached to design the visual identity and sponsorship marketing for the 2017 event held in Chicago. We designed the identity of the event to continue Dwyane’s established color palette while introducing new design attributes of fonts, lines and a typographical pattern that complimented the event’s existing logotype design.