In addition to a historical connection, the founder had a strong liking for the number six (6) and decided to brand it in the name. We found his preference to not only include the number, but a specific format as “O” “6”, the pronunciation of zero as “o.”
We realized this visual signature as a differentiation and brand equity opportunity. The joining of two parts drove our decision to create visible “breaks” in the the letters and in the “O6” pair. These control joints became a playful, interactive element and a transferable design gesture that activated the brand dimensionally.
The result was a symphony of segments seaming word with number into one, a perspective that merging diverse ideas can yield the unthinkable to solve a problem.