Shaping a life-caring brand with
the purpose to empower.
Shaping a life-caring brand with the purpose to empower.
CarePlus
CarePlus
Corporate Rebrand
Strategy + Design.
Medicare Insurance
B2B Service
Healthcare Industry
Miami, Florida
CarePlus Health Plans, a Humana company, is a Florida leader in Medicare Advantage. As their membership base surged, so did the intensity of market competition.
We were commissioned to reimagine a brand that emphasized their credibility, member-first service and their fresh perspective towards today’s baby boomer. Our comprehensive project modernized core brand fundamentals including business design and positioning, the brand essence, logomark design and visual identity essentials.
Corporate Rebrand
Strategy + Design.
CarePlus Health Plans, a Humana company, is a Florida leader in Medicare Advantage. As their membership base surged, so did the intensity of market competition.
We were commissioned to reimagine a brand that emphasized their credibility, member-first service and their fresh perspective towards today’s baby boomer. Our comprehensive project modernized core brand fundamentals including business design and positioning, the brand essence, logomark design and visual identity essentials.
Medicare Insurance
B2B Service
Healthcare Industry
Miami, Florida
Services.
Qualitative Market Research
Comprehensive Analysis Study
Competitive Assessment
Brand Concepting
Platform Strategy
New Visual Identity
Tone of Voice
Preliminary Art Direction
Brand Touchpoint Samples
Brand Guide Editorial
Services.
Qualitative Market Research
Comprehensive Analysis Study
Competitive Assessment
Brand Concepting
Platform Strategy
New Visual Identity
Tone of Voice
Preliminary Art Direction
Brand Touchpoint Samples
Brand Guide Editorial
Before / After.
Before / After
.
Visual Identity System.
Typeface.
—
Typeface.
Color.
Color.
Inspired by mother nature herself and the state we call home.
Inspired by mother nature herself and the state we call home.
Ready to modernize your brand
to elevate growth? Let’s talk.
Ready to modernize your brand to elevate your growth? Let’s talk.
Other work.
Other work.
General inquiries:
hello@elevatebranding.com
Building brands that transcend. ©2024 Elevate Branding, Inc.
Proceed with Vision.™
© 2024 Elevate Branding, Inc.
All Rights Reserved.
Proceed with Vision.™